MÁSTER EN DIGITAL BUSINESS - FULL TIME

Postgraduate programme

MÁSTER EN DIGITAL BUSINESS - FULL TIME

Offered by EAE ESCUELA DE ADMINISTRACION DE EMPRESAS

ON-CAMPUS: BARCELONA Direct university enquiry No obligation

Programme overview

Why choose this programme?

The Master in Digital Marketing & E-commerce is designed to train professionals in the new areas of the digital ecosystem, where the trend is increasingly heading towards eliminating the barrier between the online and offline worlds to deal more effectively with customers.

On this program, you will learn the key foundations of Online Marketing and the tools to conduct commercial activities on digital platforms, as well as developing you executive and organizational skills.

If you want to enhance your executive competences even further after completing your program, you have the option of doing a two-week residential program at Kean University (USA).

The need for professional training is constant as the world around us is uncertain. In this new reality, we have developed protocols and methodologies in order to make sure that our students can continue to receive high quality education and keep developing professionally at our Madrid/Barcelona campuses, through virtual presence, using the Hybrid format or being anywhere in the world. We are a community committed to education, wellbeing and everyone¿s safety.

Information and Communication Technologies (ICT) have changed supplier-customer relations for good thanks to the consolidation of the internet and social media as effective customizable marketing tools. We now operate in a new scenario in which the rules of the game have changed. Nowadays, everything is fast, direct, measurable and deliverable anywhere.

The digital ecosystem is a fantastic hotbed of new ways of doing business. Companies have to prepare to embrace this new way of dealing with their customers. Therefore, the employment market demands a new profile of marketing professional with the ability to spot an opportunity to develop new strategies in a digital setting.

At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing.

Digital Project Manager
Director of Projects
Director of Digital Marketing
Director of e-Commerce
Director of SEO
Director of SEM
Social Media Manager

Modality

ON-CAMPUS: BARCELONA

Dates and duration

Duration: 20 semana

70 ECTS
12 meses

Next Date: Octubre

Career opportunities

Where this programme can take you


At EAE, we train professionals with the profiles in the highest demand from companies and the competences required in the employment market. The knowledge and skills you acquire here and now will have a real impact on your professional life. Start imagining this bright future and take a look at some of the professional opportunities that await you with our Master in Digital Marketing.

Digital Project Manager
Director of Projects
Director of Digital Marketing
Director of e-Commerce
Director of SEO
Director of SEM
Social Media Manager

SYLLABUS

Module 1
Foundations of Online Marketing and Electronic Commerce
Module 2
Online Marketing Planning
Module 3
Design and Development of an Electronic Commerce Site
Module 4
Organizational Effectiveness
Módulo 5
Minor
Módulo 6
Master´s Thesis